We believe that understanding the fundamentals of Amazon’s ecosystem is the key to a successful onboarding journey. Amazon, as one of the largest e-commerce marketplaces in the world, offers sellers an unparalleled opportunity to reach millions of customers globally. However, its vastness can be overwhelming, especially when navigating different sales models and the various fulfillment methods available.
Amazon as a Marketplace Amazon provides a marketplace where third-party sellers can list and sell their products to a diverse and global customer base. Unlike traditional retail, where a single brand or retailer owns the entire sales channel, Amazon’s marketplace model allows individual sellers, large brands, and manufacturers to coexist and compete. Sellers can choose between two main business models: Retail Arbitrage, where they resell products they purchase from retailers, or Private Label, where they sell products under their own brand.
Amazon is not just a marketplace; it is an ecosystem that encompasses various components like Amazon Prime, Sponsored Ads, and Amazon Brand Registry. These features empower sellers to enhance visibility, build credibility, and drive sales. To be successful on Amazon, understanding how all these components work together is crucial for any aspiring seller.
FBA vs. FBM: Key Differences Two core fulfillment options are available for sellers on Amazon: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
With FBA, sellers store their inventory in Amazon’s fulfillment centers, where Amazon takes care of the picking, packing, shipping, and even customer service. This is ideal for sellers looking to provide customers with fast delivery and take advantage of Amazon Prime’s reach.
In contrast, FBM allows sellers to store and ship products independently, giving them more control over fulfillment but also putting more operational responsibilities on their shoulders.
The choice between FBA and FBM depends on various factors like the seller’s scale, inventory management capabilities, and target audience. While FBA often leads to increased customer trust through Prime eligibility, FBM may suit those with niche products or unique inventory strategies.
Amazon Seller Central Seller Central is the hub for managing your Amazon business. It serves as your control center, where you create product listings, track orders, run advertisements, and monitor your performance metrics. Understanding Seller Central is essential for a smooth selling experience, as it holds the keys to inventory management, financial reporting, and customer communications. With ACLOCOMS, we guide our clients through every step of mastering Seller Central, ensuring they feel confident and empowered.
Getting Started Requirements
To embark on your Amazon selling journey, there are key requirements and steps to set up your Seller Central account and begin selling. The onboarding process can be complex, particularly when considering the international rules and regulations. Our consultancy service helps you understand every requirement thoroughly, guiding you to avoid missteps that could lead to delays or account suspensions.
Necessary Documentation & Registration Process Setting up a Seller Central account requires some essential documentation. You will need valid identification, business details, and tax information for verification. In the case of businesses, providing proof of company registration, bank account details, and relevant tax certificates is mandatory. We assist clients by streamlining these steps to ensure all required paperwork is correctly compiled and submitted.
Business Registration, Banking & Tax Requirements It’s crucial to understand that for selling on Amazon in a particular country, you generally need to have a registered business in that specific country. For instance, if you wish to sell on Amazon US, it is typically required to have a US-registered business. However, there are exceptions for certain sellers, especially within the European Union. For example, a business registered in Germany can sell across other European marketplaces, such as France or Italy, without establishing a new entity in each country. That said, there are annual sales thresholds that, if exceeded, may require sellers to establish a local entity or register for VAT in the target country.
To illustrate: A German company selling on Amazon France can do so seamlessly up to a certain sales volume. Once sales exceed the annual threshold set by French authorities, they may need to register for VAT in France or even establish a local business entity. These rules can vary between countries, and staying compliant is key to avoiding disruptions in your sales operations. At ACLOCOMS, we help clients navigate these complex requirements, ensuring compliance while maximizing their reach across borders.
Setting Up Amazon Seller Central Account The process of setting up a Seller Central account involves submitting your business information, verifying your identity, and setting up payment options. Depending on the country you are targeting, additional verification steps may be required, such as phone number verification or video identification. Our team walks you through these steps, ensuring that all requirements are fulfilled and your account setup is done correctly the first time, saving valuable time and avoiding common pitfalls.
Product Research & Selection
Entering the Amazon marketplace begins with the critical step of selecting the right products to sell. We guide you in performing comprehensive market research, competitor analysis, and trend assessment to identify opportunities that align with your brand’s goals. Learn how to identify profitable niches and evaluate which products have the potential to thrive in a competitive landscape.
Product Listing Preparation
Creating an effective product listing is an art that demands attention to detail. We help you craft product listings that align with Amazon’s standards, optimizing titles, bullet points, descriptions, and keywords to boost your visibility. From captivating images to engaging product videos, our guidance ensures that your listings are compliant, attractive, and tailored to convert visitors into buyers.
Amazon Compliance
Staying compliant with Amazon’s regulations is vital for the longevity of your brand. We provide clear instructions on adhering to Amazon’s policies, listing requirements, and avoiding violations. Our focus includes product safety standards, category-specific requirements, and certifications to keep your account in good standing.
Pricing Strategy & Promotions
Setting the right price can make or break your product’s success on Amazon. Our consultancy helps you develop a competitive pricing strategy that leverages Amazon’s tools and promotion techniques. Learn how to track prices effectively, keep up with competitors, and run promotions that maximize visibility and boost sales.
Brand Registry & Protection
Protecting your brand is essential for long-term success. We guide you through the Amazon Brand Registry process, helping you secure your brand, leverage its benefits, and combat counterfeit threats. Our expertise ensures that your intellectual property is safeguarded, providing you with the confidence to grow your business without fear of brand misuse.
First Order & FBA Process
Launching your first product on Amazon involves a well-coordinated effort to get your inventory ready for fulfillment. We assist with every step, from preparing and labeling your items to ensuring all packaging meets Amazon’s FBA requirements. Our goal is to help you seamlessly send your first shipment to Amazon fulfillment centers.
Early Reviews & Customer Satisfaction
Positive reviews can significantly boost your product’s credibility and sales. We share strategies to secure those vital early reviews, including utilizing Amazon programs like Vine. Additionally, our insights into effective customer service practices help you manage feedback, resolve issues, and maintain high levels of customer satisfaction.
Performance Metrics & Tracking Progress
Success on Amazon is about continuous improvement. We help you understand the key performance indicators (KPIs) that reflect your progress. Learn how to track sales, monitor return rates, and measure customer satisfaction to fine-tune your strategies and achieve sustained growth.
Embarking on your Amazon selling journey has never been easier. With ACLOCOMS by your side, you can confidently navigate every step from setup to growth, unlocking your business’s true potential on the world’s largest online marketplace. Our Amazon Onboarding Consultancy provides you with the expertise, strategic insight, and personalized support to ensure your success.
Ready to Start Your Amazon Journey?
Book a consultancy from our calendar today and get ready to turn your Amazon goals into reality. This service is tailored to your unique needs and is available for a one-time fee to get you started with confidence.
