Sponsored Brands
Why Sponsored Brands Matter for Your Business
Sponsored Brands is an essential tool for driving brand awareness and boosting customer engagement within the Amazon Store. With high-visibility ad placements, rich display, and engaging video creatives, you can place your brand in front of your target audience at crucial stages of the shopping journey. Whether you’re a new or established business, Sponsored Brands provides a powerful way to showcase your products and drive traffic to your Brand Store or product detail pages.
Who can benefit from Sponsored Brands?
Sponsored Brands is available for vendors, Kindle Direct Publishing (KDP) authors, agencies, and professional sellers enrolled in Amazon Brand Registry. If you’re not yet enrolled, visit the Amazon Brand Registry page to get started and unlock this powerful advertising solution.
Where Do Sponsored Brands Ads Appear?
Sponsored Brands ads are designed to capture attention at key moments in the shopper journey, giving your brand premium visibility across multiple sections of the Amazon Store. Your ads can appear on both desktop and mobile devices, ensuring a broad reach for your brand.
Top and Bottom of Search Results (Custom Image, Store Spotlight): Ads placed here are prominently displayed, making it one of the most visible spots on Amazon. These custom image ads can drive traffic to your Brand Store or showcase multiple products from your collection.
Middle of Search Results (Video): Sponsored Brands video ads appear mid-search, allowing you to engage shoppers with rich, auto-play video content. This placement is ideal for storytelling and highlighting your brand’s unique value.
Product Detail Page (Custom Image, Video): On product detail pages, both static image ads and video ads can appear, providing an opportunity to engage with customers when they are already interested in a specific product, making it a perfect moment for brand reinforcement.
Homepage (Custom Image): Custom image ads may also appear on the homepage, helping you build brand awareness as soon as shoppers begin their journey on Amazon.
Optimizing Your Campaign for Success
Sponsored Brands ads utilize both cost-per-click (CPC) and cost-per-thousand-impressions (vCPM) models, allowing you to optimize your campaigns based on your goals—whether that’s driving traffic, building brand awareness, or converting new customers. With precise targeting options and premium ad placements, you can reach shoppers who matter most to your business.
For a more detailed understanding of key advertising metrics like Advertising Cost of Sales (ACOS) and Return on Ad Spend (ROAS), we recommend visiting the Amazon Campaign Management page. This page provides in-depth insights to help you maximize your advertising efficiency and profitability.
How ACLOCOMS Helps You Succeed
We not only help you optimize your Sponsored Brands campaigns but also provide end-to-end creative support. Our expertise goes beyond ad placement, we assist with video creation, helping you craft visually engaging content that captures your brand’s story and engages customers. Whether you’re looking to optimize existing content or produce new, high-quality videos, ACLOCOMS is here to support your success on Amazon.
Elevate Your Brand with Sponsored Brands
Sponsored Brands allow you to showcase your products and logo at the top of search results, driving brand awareness and customer loyalty. With ACLOCOMS, you can create engaging campaigns that highlight your product range and connect with your target audience.
Let’s Grow Your Brand Together
Ready to elevate your brand on Amazon? Contact ACLOCOMS today to learn how we can help you leverage Sponsored Brands to their full potential driving traffic, increasing conversions, and building long-term relationships with your customers. Book a consultancy session via our Calendar or sign up through My Account to begin.
