Sponsored Display
Reaching the Right Audiences Across the Web
Sponsored Display offers a versatile advertising solution, allowing you to reach customers both inside and outside of the Amazon store. Whether your business sells products directly on Amazon or operates independently, Sponsored Display’s machine-learning technology and dynamic creatives help you engage your target audience across thousands of websites and apps.
Who Can Use Sponsored Display?
Amazon Sellers: If you sell products on Amazon, you can take advantage of Sponsored Display to advertise directly on Amazon’s platform and its associated sites (like Twitch, IMDb), and across third-party destinations. Sellers enrolled in Brand Registry, vendors, and agencies can use this tool to amplify their brand presence.
Non-Amazon Businesses (Beta): Sponsored Display is also available for businesses that don’t sell on Amazon. Whether you offer services like home repairs, fitness classes, or sell products like cars and theater tickets, you can use Sponsored Display to drive traffic to your own website.
Why Use Sponsored Display?
Sponsored Display offers a flexible and fast solution to set up campaigns with minimal inputs, making it accessible to businesses of any size. It taps into Amazon’s extensive audience data to help you reach potential customers at crucial touchpoints in their shopping journey, whether they’re streaming videos, browsing websites, or shopping on Amazon.
- Activate Amazon’s Exclusive Inventory: Your ads can appear across a variety of high-traffic destinations like product detail pages, Twitch, IMDb, the Amazon homepage, and thousands of apps and websites.
- Engage the Right Audience: Sponsored Display leverages Amazon’s shopping and streaming data to dynamically optimize your ads to connect with the most relevant customers.
- Generate Demand and Drive Conversions: Sponsored Display can help you increase brand visibility, drive traffic to product detail pages on Amazon, or boost visits to your external website.
ASIN-Based vs. Brand-Based Pricing
We offer two distinct pricing structures for Sponsored Display services to cater to different business needs: ASIN-Based and Brand-Based. While both options provide access to the same high-quality advertising platforms, they differ in terms of customization, scope, and management.
Features
- Campaign Scope
- Ad Placement
- Audience Targeting
- Management Flexibility
- Monthly Cost
- Creative Options
- Ideal For
Per ASIN
- Target individual ASINs
- Specific product detail pages
- ASIN-level targeting
- Manage per product
- Custom (Per ASIN)
- Static image and video for each ASIN
- Focused on individual products
Per Brand
- Target entire brand catalog
- Amazon and other 3rd party websites
- Broader brand-level targeting
- Manage across brand portfolio
- Custom (Per Brand)
- Brand-level image and video creatives
- Promoting entire brand
ASIN-Based (Per Product): If you prefer to focus on individual products, the ASIN-based approach is perfect for tailoring ads to specific items. This option allows for greater precision in targeting and is suitable for sellers looking to highlight particular high-value products.
Brand-Based (Per Brand): For those who want to create brand-wide campaigns, the brand-based option provides broader reach, enabling you to promote multiple products or your entire catalog under one cohesive campaign. This method is ideal for building strong brand recognition and driving traffic to your brand’s store on Amazon.
Where Do Sponsored Display Ads Appear?
Sponsored Display ads appear across a wide range of Amazon properties and third-party websites, offering dynamic ad placements:
- Product Detail Pages: Engage customers right where they are making purchase decisions.
- Twitch: Reach audiences who are streaming content or gaming on Twitch.
- Amazon Homepage: High visibility for your ads directly on the Amazon homepage.
- Third-Party Websites: Expand your reach to apps and websites beyond Amazon.
Video Creation Services
Just like with Sponsored Brands, we offer Video Creation Services to help enhance your Sponsored Display ads. You can showcase your products and brand through dynamic, eye-catching video content, helping to convert browsers into buyers with compelling visuals.
With this service, you can take advantage of Amazon’s video-dedicated ad inventory and multi-format creatives to reach audiences in innovative ways. Our team will help you create high-quality videos that align with Amazon’s specifications, ensuring your ads stand out and drive conversions.
Sponsored Display offers unparalleled reach and flexibility for businesses, whether they are selling directly on Amazon or running external websites. By tapping into Amazon’s vast audience data and machine-learning capabilities, you can engage the right customers at the right time, driving traffic, increasing conversions, and building your brand’s visibility across the web. Whether you choose to target individual ASINs or run broader brand-based campaigns, Sponsored Display provides a tailored solution to help meet your advertising goals.
Expand Your Reach with Sponsored Display
Sponsored Display campaigns offer a unique way to re-engage Amazon shoppers and reach audiences beyond Amazon. This display advertising solution is key to driving repeat purchases and expanding your brand’s footprint.
Ready to Expand Your Reach?
Let’s tailor a Sponsored Display strategy that aligns with your business goals. Contact us today to explore how Sponsored Display can work for you and start maximizing your returns across Amazon and beyond. Schedule a consultancy session through our Calendar or register through My Account to kickstart your campaign.
