Advanced Cataloguing
What is Advanced Cataloguing?
Advanced Cataloguing is an essential service for brands looking to manage their product listings efficiently on Amazon. It goes beyond basic catalog management by organizing and structuring your product data in a way that maximizes visibility, optimizes the customer experience, and ensures compliance with Amazon’s ever-evolving guidelines. This process is particularly beneficial for businesses with large inventories, complex product categories, or brands expanding into multiple markets.
Advanced Cataloguing is a comprehensive service designed to streamline the process of managing extensive product data. It involves creating a structured, organized system that ensures your product information is accurate, up-to-date, and consistent across all Amazon marketplaces. Whether you’re managing hundreds or thousands of ASINs, Advanced Cataloguing helps you avoid listing errors, improve search visibility, and ensure your products are correctly categorized and fully optimized for Amazon’s algorithms.
This service includes setting up parent-child relationships for product variations, mapping SKUs, ensuring accurate product specifications, and using detailed, keyword-optimized descriptions that are aligned with Amazon’s search terms. For brands with a global presence, Advanced Cataloguing also helps you manage multi-region cataloguing, ensuring consistency across languages and regions.
How is Advanced Cataloguing Done?
The process starts with a detailed audit of your existing product catalog. Our team evaluates the quality of your product listings, identifies missing or inaccurate information, and proposes enhancements to align with Amazon’s best practices.
1. Data Collection:
We gather detailed product information, images, specifications, and variations.
2. Product Categorization:
Products are categorized and mapped according to Amazon’s categories and subcategories. This includes setting up parent-child relationships for variations like size, color, or model.
3. Keyword Optimization:
Product titles, bullet points, and descriptions are enhanced with relevant keywords to improve search rankings.
4. Compliance Check:
Each listing is reviewed to ensure it meets Amazon’s guidelines, avoiding potential issues like suppressed listings or deactivation.
5. Region-Specific Adjustments:
For brands selling internationally, product data is tailored to meet regional requirements, including translation and localization for language and measurement systems.
Details to Pay Attention To
- Accurate Data: Ensuring that product details are complete and accurate is crucial. Missing or incorrect information can result in suppressed listings or lower search visibility.
- Parent-Child Variations: Properly setting up parent-child relationships for different product variations (e.g., size, color, model) is important to streamline the customer’s buying experience.
- Keyword Placement: Strategic keyword optimization should be done without stuffing, as Amazon’s algorithm penalizes over-optimization.
- Compliance: All content should comply with Amazon’s guidelines, including product descriptions, images, and specifications. Listings that do not comply may be flagged or removed.
The Importance of Advanced Cataloguing
Advanced Cataloguing plays a critical role in optimizing the customer experience and boosting search visibility. An organized, accurate catalog ensures that customers can easily find the products they’re looking for, while optimized product data improves your chances of ranking higher in search results. This is particularly important for brands managing a large inventory, as even small mistakes can have significant impacts on sales performance.
For international sellers, Advanced Cataloguing also helps maintain consistency across regions, ensuring that product information is accurate and aligned with the preferences of local markets. This reduces confusion, increases trust, and ultimately boosts conversions.
Advanced Cataloguing is not just about managing data—it’s about leveraging your product information to improve visibility, streamline operations, and enhance customer experience. Whether you’re dealing with a large number of ASINs or expanding into multiple regions, our Advanced Cataloguing service can help you ensure that your listings are optimized, accurate, and compliant with Amazon’s guidelines.
Ready to Optimize Your Product Catalog?
Our team is here to help you manage your listings with precision and efficiency. Book a free consultancy session through our Calendar or register via the My Account section to purchase this service and take the first step towards a fully optimized product catalog.
