We understand that high-quality product photography is essential for standing out on Amazon and other e-commerce platforms. In line with our commitment to delivering optimal results, we ensure that all product photos not only comply with Amazon’s standards but also enhance the customer’s purchasing experience.
Amazon Compliance: Key Requirements
Our team meticulously adheres to Amazon’s strict image guidelines to maintain compliance and prevent listing suppression. Here are the main criteria we follow:
1. Accuracy: Every image must accurately represent the product listed for sale, providing customers with a true-to-life preview.
2. Resolution: We use high-resolution images (minimum of 1600px on the longest side) for optimal zoom functionality, ensuring every detail is visible and clear.
3. Pure White Background: For main product images, we utilize a clean, pure white background (RGB values of 255, 255, 255) to seamlessly integrate with Amazon’s product pages.
4. File Format: Images are saved in Amazon-approved formats (.jpg, .jpeg, .png) with no pixelation or blurriness to meet Amazon’s standards for professional presentation.
Our Approach to Main Images
The main product image is crucial—it’s the first thing potential buyers see, so it must captivate and inform at a glance. At ACLOCOMS, we ensure that the product fills at least 85% of the frame, is free from additional text or logos, and accurately represents the product being sold. This approach minimizes confusion and maximizes click-through rates by offering a straightforward yet attractive view of the product.
Additional Images for Enhanced Customer Understanding
Amazon allows sellers to upload up to 9 images per listing, and we utilize this feature strategically:
Multiple Angles: We showcase products from various perspectives, allowing customers to understand size, shape, and details.
Lifestyle Images: Whenever applicable, we include lifestyle photos that help customers envision how the product fits into their daily lives, increasing relatability and appeal.
Infographics: Clear, informative infographics provide essential information, such as dimensions, materials, and key features, at a glance.
Comparison Shots: Where necessary, we include comparison images that highlight the product’s unique benefits over competitors.
Lifestyle and Usage Images: Bringing Products to Life
To connect with our client’s target audience, we design lifestyle images that highlight the product’s practical use in real-life settings. Whether showcasing a kitchen utensil in action or outdoor gear in a natural setting, these images help customers visualize themselves using the product. We aim to evoke a relatable and aspirational experience, thereby enhancing the product’s appeal.
Best Practices for Effective Product Photography
For sellers aiming to maximize conversion rates, we adhere to the following industry-proven best practices:
Professional Quality: Our photos are taken with professional equipment to ensure clear, sharp images without shadows or distortions.
Strategic Text Overlay: For additional images, we employ minimal text overlays to highlight unique product features, benefits, or key selling points, using a consistent font and color scheme to reinforce brand identity.
Dynamic Composition: Our team studies competitors’ listings to identify opportunities for improvement, ensuring our client’s products stand out in both quality and visual impact.
ACLOCOMS understands the crucial role that high-quality product visuals play in boosting your Amazon sales. Our team specializes in creating compelling, conversion-focused imagery that meets Amazon’s technical standards while showcasing the unique value of your products. Don’t leave your product’s success to chance – let us help you make a lasting impression on your customers with professional, polished visuals that drive results.
Ready to Transform Your Amazon Listings with High-Impact Product Photos?
Book a free consultancy from our calendar to discuss how we can elevate your Amazon listings and turn clicks into conversions.